The company was founded in 1924, however the production of watches did not start until the 1980s. Hugo Boss watches are characterized by a simple but special style that incorporates the aesthetics and the identity of the company. They are a more affordable alternative, offering the same elegance as other luxury brands in the space at much friendlier prices. The company cooperates with Movado and uses high quality materials for the manufacture of its watches, while many of its collections are designed based on its clothes.