CITIZEN is a genuine watchmaking with an extensive manufacturing process that extends from the development and manufacture of the individual components of a watch to its final assembly. Since its founding in 1918, Citizen has had a belief in "Better Starts Now", that is, whoever you are and whatever you do, it is always possible to do something better and now is the time to start. Sharing this belief and having created watches, they have invented and improved technologies and explored the future of watches, such as their own Eco-Drive technology and the Satellite Wave controlled by satellite timing system.
This is the vision of the company that is the basis of the statement "THE BEST STARTED NOW". By continuing to build on their achievements and opening up new avenues, they enable their customers around the world to wear higher quality watches.
